I acted as the company’s “full-stack” creative, handling both internal marketing and complex on-site execution. My responsibilities were split into two key areas:
1. Studio & Marketing:
I produced the company’s core assets, including all product photography for their web catalog and the promotional videos for their social media channels.
2. Live Event & Tech Operations:
I was the lead operator for their most demanding technical services.
This wasn’t just “taking pictures”; it was managing complex workflows live, including green screen with instant background replacement, Instax instant-print stations, and roving photography that required syncing with a remote printer or an assistant for real-time delivery.