Project: FTMB
Lead Creative & Technical Operator
The Challenge:
Fotomatón Barcelona is not a single-product company; it’s an all-in-one event solutions provider. My role required extreme versatility and rapid execution. The challenge was threefold:
The sheer variety of services I had to master.
The high-speed, high-pressure nature of live events.
The need to constantly learn, integrate, and even develop new technologies for specific, custom client events.
My Approach& Execution:
I acted as the company’s “full-stack” creative, handling both internal marketing and complex on-site execution. My responsibilities were split into two key areas:
1. Studio & Marketing:
I produced the company’s core assets, including all product photography for their web catalog and the promotional videos for their social media channels.
2. Live Event & Tech Operations:
I was the lead operator for their most demanding technical services.
This wasn’t just “taking pictures”; it was managing complex workflows live, including green screen with instant background replacement, Instax instant-print stations, and roving photography that required syncing with a remote printer or an assistant for real-time delivery.
The Outcome:
The Outcome: This role proves my ability to be a true hybrid professional. I successfully moved between being a detail-oriented studio photographer, a mar keting-focused video creator, and a high-speed technical problem-solver at live events.
I consistently mastered and delivered a massive range of services, demonstrating my ability to learn new technologies rapidly and perform flawlessly under pressure.
