Collaborative Moodboarding: We always start by co-creating a moodboard. This defines the client’s personal style and vision, which then dictates our art direction and location scouting—whether it’s an elaborate set with a vintage car or authentic street photography in the neighborhoods of Barcelona.
Empathetic Direction: During the shoot, my entire focus is on direction and rapport. I guide the client to bring out their strongest features and personality, making the experience feel natural and empowering, not intimidating.