Project: DEMOOD DESIGN
personal brand for an interior designer
About the Project
The Challenge: DEMOOD began as a client’s personal passion, with a powerful idea but no formal brand identity. The foundational challenge was to extract, define, and build this vision from scratch. I had to guide the client from a simple idea to a fully-realized brand concept, ready to compete against mass-market giants.
My approach
building a complete brand from zero
I initiated and led a comprehensive discovery process, co-creating the foundational brand brief with the client.
This strategic phase defined the target high-income audience , the “adaptive and modern” philosophy , and the core “decor is a reflection of yourself” narrative. With this brief set, I executed the entire creative vision:
Brand Strategy & Identity
I translated the client’s core idea that “decor is a reflection of yourself” into a cohesive brand narrative.
I then designed the complete visual identity, from logo exploration to the final color palette, directly answering the brief’s call for a “minimalist, clean, and modern” aesthetic.
Content Architecture
Based on the client’s wide range of products (art, vases, decor) and services (interior design, product modification), I designed the 3-pillar content strategy seen in
(DIY & Art, Design & Decor, Ergonomics & Organization). This structure directly mirrored the client’s philosophy of order and purpose .
Full-Stack content direction
I personally directed, shot, and edited all brand videos, conducted all project and product photography, and wrote all educational design posts (like “how to help the consumer”), rolling it all out on a visually-coded daily content calendar.
The OUTCOME
By leading the strategy from the initial conversation to the final asset, we built a cohesive, multi-platform brand.
The result is a live, professional, and high-end identity that directly reflects the client’s original vision and is strategically positioned to attract its target audience.
