Project: HIPO for KOI | High-End Gaming PC Product Photography
My Role: Visual Strategist & Product Photographer
Brief: To create premium commercial images of a custom PC built by HIPO for the professional e-sports team, KOI.
The visuals needed to showcase HIPO’s engineering, amplify the KOI brand, and highlight components from key sponsors like MSI.
GAMING PC FOR KOI
Strategic Objectives:
- Collaboration: Showcase HIPO’s build quality alongside components from key sponsors .
- Engineering: Highlight the immaculate internal details, including cable management and liquid cooling.
- Branding: Amplify KOI’s unique aesthetic through custom engravings and design elements
The Challenge & Solution:
The primary obstacle was an on-site shoot with severe space and lighting constraints.
My solution was to build a temporary studio, shooting on a white background to maximize the scarce light and capture crisp details. Using flags and specific angles, I focused on unique branding elements and internal components.
The final, dramatic look was achieved in post-production by meticulously inverting the background to a pure, high-contrast black, making the signature KOI purple glow stand out and delivering a premium, studio-quality finish.
KEy OUTCOMES:
- Dual-Purpose Assets:
- Delivered images that served both HIPO’s craftsmanship portfolio and the marketing needs of sponsor MSI.
- Brand-Defining Details:
- Captured unique features like the etched ‘KOI’ ventilation and illuminated vinyl, reinforcing KOI’s brand identity.
- Studio Quality, On-Location:
- Successfully produced a high-end commercial look despite significant logistical limitations, demonstrating key problem-solving skills.
